Where hotel guests plant trees

Royal Lancaster London has been a proud partner of Hotels for Trees since 2022, becoming the first hotel in the UK to join the initiative. Since then, our guests have helped plant thousands of trees through a simple choice that integrates effortlessly into their stay. Together, we are demonstrating that mindful decisions, no matter how small, can have a meaningful and lasting impact on our environment. Sally Beck MI FIH General Manager Royal Lancaster London

Before I started working at the Radisson Hotel & Suites, I was not familiar with Hotels for Trees. I’ve noticed that many of our guests value it, and instead of choosing a drink or points, they are more likely to opt for planting a tree. A few of my colleagues and I also go out to plant the trees ourselves, and we share this with our guests. They really appreciate it, and so far, we’ve already planted 2.496 trees. Personally, I think it’s a fantastic initiative, and we will definitely continue with it!

Sustainability is one of our core pillars; we strive to be a place of inspiration, where luxury and sustainability go hand in hand. That’s why we’re proud partners of Hotels for Trees. Since joining, 25% of our guests choose to participate. The collaboration adds an extra layer to the guest experience. Planting a tree is symbolic: representing growth, long‑term thinking, and a meaningful choice. It’s proof that sustainability doesn’t sacrifice comfort. Every tree planted contributes to a healthier planet, and together we make hospitality a force for good.

Partnering with Hotels for Trees aligns perfectly with our sustainability goals at Hotel Oderberger Berlin. Together, we’ve already planted 765 trees, reducing our environmental footprint while engaging guests in a positive initiative. It’s a win-win for hospitality and the planet.

Since joining the Hotels for Trees initiative late 2022, we’ve seen an annual increase in guest participation. The ease at which our guests can participate and choose to contribute to a greener world is met with great enthusiasm. Resulting now in an average of ~1000 trees planted per month and since joining close to 18.000 trees. Being a Green Globe Platinum Member (certified for ten consecutive years), this initiative is not only a presentation of our own sustainability achievements but also resonates very well with today’s eco-conscious traveller.

The idea of planting trees and consciously foregoing room cleaning is taken seriously by our guests and implemented immediately. This also means that linen and towels are not changed. This reduces our carbon footprint. Guests rate this initiative very highly and share their experiences in their feedback/reviews.