Where hotel guests plant trees

At Hotel de Sterrenberg we believe that true luxury doesn’t lie only in wellness and comfort, but also in acting consciously towards the world around us. That’s why we are a proud partner of Hotels for Trees. Every guest who chooses to skip a housekeeping service helps contribute to something bigger: a new tree. In this way, together we make a tangible difference for nature, directly from your hotel bed. A small gesture, a big effect – exactly how we like to see it.

Royal Lancaster London has been a proud partner of Hotels for Trees since 2022, becoming the first hotel in the UK to join the initiative. Since then, our guests have helped plant thousands of trees through a simple choice that integrates effortlessly into their stay. Together, we are demonstrating that mindful decisions, no matter how small, can have a meaningful and lasting impact on our environment. Sally Beck MI FIH General Manager Royal Lancaster London

Our partnership with Hotels for Trees has had a significant impact. For every night a room does not need to be cleaned, a tree is planted. This helps us reduce our ecological footprint and allows us to contribute to a greener future. Our hotel guests have responded enthusiastically. As a result, we have already planted more than 3.500 trees (March 2025). We are proud of this partnership and look forward to creating even more positive change together.

At Pestana Amsterdam Riverside, our partnership with Hotels for Trees since November 2023 has been a resounding success. Over the past 1.5 years, we’ve received a lot of positive feedback from our guests who appreciate the initiative of waiving cleaning services in exchange for planting trees. An impressive 32% of our stayover guests have chosen to plant a tree at least once during their stay, contributing to a healthier planet. This initiative has not only positively influenced our cost structure but also enhanced our guests’ perception of our sustainability efforts. It’s truly a win-win!

We’ve been working with Hotels for Trees for about three years now, and it’s been such a great experience. Our guests and staff have responded very positively, and it’s great to see how much they appreciate the sustainability effort. More and more, our guests want to know their stay is making a difference, and it’s been amazing seeing the impact. We love seeing all the trees being planted, and we’re excited to keep it going!

Sustainability is one of our core pillars; we strive to be a place of inspiration, where luxury and sustainability go hand in hand. That’s why we’re proud partners of Hotels for Trees. Since joining, 25% of our guests choose to participate. The collaboration adds an extra layer to the guest experience. Planting a tree is symbolic: representing growth, long‑term thinking, and a meaningful choice. It’s proof that sustainability doesn’t sacrifice comfort. Every tree planted contributes to a healthier planet, and together we make hospitality a force for good.