Where hotel guests plant trees

Room Mate Aitana is truly proud to be part of Hotels for Trees. It’s such a simple yet meaningful way to make a positive impact—both for the planet and for our guests. For every day that housekeeping is not used, a tree is planted, and our guests really appreciate that. Many of them say they like being able to contribute to a greener world during their stay. It fits perfectly with our values as a hotel – being more conscious, more sustainable, and creating positive change together.

Since joining the Hotels for Trees initiative late 2022, we’ve seen an annual increase in guest participation. The ease at which our guests can participate and choose to contribute to a greener world is met with great enthusiasm. Resulting now in an average of ~1000 trees planted per month and since joining close to 18.000 trees. Being a Green Globe Platinum Member (certified for ten consecutive years), this initiative is not only a presentation of our own sustainability achievements but also resonates very well with today’s eco-conscious traveller.

We’ve been working with Hotels for Trees for about three years now, and it’s been such a great experience. Our guests and staff have responded very positively, and it’s great to see how much they appreciate the sustainability effort. More and more, our guests want to know their stay is making a difference, and it’s been amazing seeing the impact. We love seeing all the trees being planted, and we’re excited to keep it going!

Sustainability is one of our core pillars; we strive to be a place of inspiration, where luxury and sustainability go hand in hand. That’s why we’re proud partners of Hotels for Trees. Since joining, 25% of our guests choose to participate. The collaboration adds an extra layer to the guest experience. Planting a tree is symbolic: representing growth, long‑term thinking, and a meaningful choice. It’s proof that sustainability doesn’t sacrifice comfort. Every tree planted contributes to a healthier planet, and together we make hospitality a force for good.

Our partnership with Hotels for Trees has had a significant impact. For every night a room does not need to be cleaned, a tree is planted. This helps us reduce our ecological footprint and allows us to contribute to a greener future. Our hotel guests have responded enthusiastically. As a result, we have already planted more than 3.500 trees (March 2025). We are proud of this partnership and look forward to creating even more positive change together.

At Pestana Amsterdam Riverside, our partnership with Hotels for Trees since November 2023 has been a resounding success. Over the past 1.5 years, we’ve received a lot of positive feedback from our guests who appreciate the initiative of waiving cleaning services in exchange for planting trees. An impressive 32% of our stayover guests have chosen to plant a tree at least once during their stay, contributing to a healthier planet. This initiative has not only positively influenced our cost structure but also enhanced our guests’ perception of our sustainability efforts. It’s truly a win-win!