Where hotel guests plant trees

Sustainability is one of our core pillars; we strive to be a place of inspiration, where luxury and sustainability go hand in hand. That’s why we’re proud partners of Hotels for Trees. Since joining, 25% of our guests choose to participate. The collaboration adds an extra layer to the guest experience. Planting a tree is symbolic: representing growth, long‑term thinking, and a meaningful choice. It’s proof that sustainability doesn’t sacrifice comfort. Every tree planted contributes to a healthier planet, and together we make hospitality a force for good.

We’ve been working with Hotels for Trees for about three years now, and it’s been such a great experience. Our guests and staff have responded very positively, and it’s great to see how much they appreciate the sustainability effort. More and more, our guests want to know their stay is making a difference, and it’s been amazing seeing the impact. We love seeing all the trees being planted, and we’re excited to keep it going!

Working with Hotels for Trees has transformed our guest experience, guests embrace the program as they genuinely want to make a difference during their stay. The program not only offsets our CO₂ emissions through tree planting, but also reduces emissions directly. Hotels for Trees is key in reaching our ambitious sustainability targets. The transparent reporting and measurable impact demonstrate our commitment to sustainability. Hotels for Trees doesn’t just plant trees, it plants the seeds for a more sustainable future in hospitality, and we’re proud to be growing that forest together.

Room Mate Mario is proud to participate in this initiative, which allows us to contribute to environmental sustainability in a tangible and meaningful way. We started recently (3 months ago) and with the sum of each day we have planted 252 trees. This small action not only helps to reduce water and energy consumption, but also supports reforestation efforts and raises awareness among our guests. The feedback has been positive as our guests appreciate being part of a project that goes beyond comfort and really makes a difference.

At Pestana Amsterdam Riverside, our partnership with Hotels for Trees since November 2023 has been a resounding success. Over the past 1.5 years, we’ve received a lot of positive feedback from our guests who appreciate the initiative of waiving cleaning services in exchange for planting trees. An impressive 32% of our stayover guests have chosen to plant a tree at least once during their stay, contributing to a healthier planet. This initiative has not only positively influenced our cost structure but also enhanced our guests’ perception of our sustainability efforts. It’s truly a win-win!

Before I started working at the Radisson Hotel & Suites, I was not familiar with Hotels for Trees. I’ve noticed that many of our guests value it, and instead of choosing a drink or points, they are more likely to opt for planting a tree. A few of my colleagues and I also go out to plant the trees ourselves, and we share this with our guests. They really appreciate it, and so far, we’ve already planted 2.496 trees. Personally, I think it’s a fantastic initiative, and we will definitely continue with it!