Where hotel guests plant trees

Sustainability is one of our core pillars; we strive to be a place of inspiration, where luxury and sustainability go hand in hand. That’s why we’re proud partners of Hotels for Trees. Since joining, 25% of our guests choose to participate. The collaboration adds an extra layer to the guest experience. Planting a tree is symbolic: representing growth, long‑term thinking, and a meaningful choice. It’s proof that sustainability doesn’t sacrifice comfort. Every tree planted contributes to a healthier planet, and together we make hospitality a force for good.

Room Mate Aitana is truly proud to be part of Hotels for Trees. It’s such a simple yet meaningful way to make a positive impact—both for the planet and for our guests. For every day that housekeeping is not used, a tree is planted, and our guests really appreciate that. Many of them say they like being able to contribute to a greener world during their stay. It fits perfectly with our values as a hotel – being more conscious, more sustainable, and creating positive change together.

At Pestana Amsterdam Riverside, our partnership with Hotels for Trees since November 2023 has been a resounding success. Over the past 1.5 years, we’ve received a lot of positive feedback from our guests who appreciate the initiative of waiving cleaning services in exchange for planting trees. An impressive 32% of our stayover guests have chosen to plant a tree at least once during their stay, contributing to a healthier planet. This initiative has not only positively influenced our cost structure but also enhanced our guests’ perception of our sustainability efforts. It’s truly a win-win!

The idea of planting trees and consciously foregoing room cleaning is taken seriously by our guests and implemented immediately. This also means that linen and towels are not changed. This reduces our carbon footprint. Guests rate this initiative very highly and share their experiences in their feedback/reviews.

Joining Hotels for Trees is easy: just hang the tag visibly if you’d like to skip room cleaning. You save time and make a bigger impact: for each skipped service, we plant a tree. This simple gesture leaves an impression and contributes to a greener future. To make a better world, it starts with yourself. That’s why we mention it both at check-in and in the room, to engage our guests. Thanks to Hotels for Trees, we’ve planted over 8,000 trees in three years. More hotels are joining, expanding the reach. We’re proud of our choice and inspire others to follow.