Where hotel guests plant trees

Sustainability is one of our core pillars; we strive to be a place of inspiration, where luxury and sustainability go hand in hand. That’s why we’re proud partners of Hotels for Trees. Since joining, 25% of our guests choose to participate. The collaboration adds an extra layer to the guest experience. Planting a tree is symbolic: representing growth, long‑term thinking, and a meaningful choice. It’s proof that sustainability doesn’t sacrifice comfort. Every tree planted contributes to a healthier planet, and together we make hospitality a force for good.

At Pestana Amsterdam Riverside, our partnership with Hotels for Trees since November 2023 has been a resounding success. Over the past 1.5 years, we’ve received a lot of positive feedback from our guests who appreciate the initiative of waiving cleaning services in exchange for planting trees. An impressive 32% of our stayover guests have chosen to plant a tree at least once during their stay, contributing to a healthier planet. This initiative has not only positively influenced our cost structure but also enhanced our guests’ perception of our sustainability efforts. It’s truly a win-win!

Working with Hotels for Trees has transformed our guest experience, guests embrace the program as they genuinely want to make a difference during their stay. The program not only offsets our CO₂ emissions through tree planting, but also reduces emissions directly. Hotels for Trees is key in reaching our ambitious sustainability targets. The transparent reporting and measurable impact demonstrate our commitment to sustainability. Hotels for Trees doesn’t just plant trees, it plants the seeds for a more sustainable future in hospitality, and we’re proud to be growing that forest together.

The idea of planting trees and consciously foregoing room cleaning is taken seriously by our guests and implemented immediately. This also means that linen and towels are not changed. This reduces our carbon footprint. Guests rate this initiative very highly and share their experiences in their feedback/reviews.

Partnering with Hotels for Trees has been a transformative experience for us. Our guests are thrilled to contribute to reforestation efforts simply by choosing eco-friendly options during their stay. We’ve received numerous positive comments from guests who appreciate our commitment to sustainability. Participating in Hotels for Trees not only strengthens our green credentials but also fosters a deeper connection with environmentally conscious travelers.