Floris Licht, founder of Hotels for Trees is at the head of a pioneering organisation with over two hundred and twenty hotel partners across thirty different countries. He kindly spoke with the Lost Executive, about how a good idea, requiring minimal effort from those participating, has successfully planted over four hundred thousand trees across the globe.
Regardless of sustainability being a hot topic in hospitality (as well as other industries) there seems to be more talk than action. Everyone may be willing to be more sustainable, but life is challenging, and people have different priorities. The riddle is how do you make people act without asking them to? Hotels for Trees has provided a simple solution that everyone staying at one of the participating hotels can get involved with. And what does it take? Hanging a strip of cardboard on a door handle and skipping a room clean.
