Hotels for Trees

Hotels for Trees was founded in May 2021 and is currently working on obtaining Dutch ANBI status (special charity trademark including tax benefits for people who donate). The foundation is non-profit, headed by a board of three and overseen by a Supervisory Board. All donations are spend on (re)forestation projects or used for running or growing Hotels for Trees.

Forestation partner


For the execution of the (re-)forestation projects Hotels for Trees collaborates with Trees for All, a Dutch foundation which was founded in 1999. Trees for All is the most experienced player when it comes to offering CO2 compensation options in The Netherlands. Since its start, Trees for All has planted over 5 million trees and compensated over 320 thousand tons of polluting CO2 (as per March 2021). Trees for All applies a range of quality criteria such as conformity with local forestry legislation, guarantees of sustainability, involvement of the local population and the impact on the environment, people and animals

PMS Partner 

As hospitality system of the future Mews is designed to simplify and automate all operations for modern hoteliers and their guests. From the booking engine to check-out, from front desk to revenue management, every process is easier, faster and more connected. 

Mews has donated 500 trees and is currently working on the integration of the Hotels for Trees proposition into their software. Expectations are that this “industry first” sustainable addition tp their online check-in module will be launched at the start of 2022. Until then Mews is further supporting this initiative by donating 100 trees per month and by promoting Hotels for Trees to its current and future hotel partners.


Meeting Partner

Worldmeetings.com has been connecting clients and location partners in the corporate meeting market for 30 years. For their clients they are the experts in optimizing the purchasing, reservation and administration of external meetings.

For Bob Pieterson, founder of Worldmeetings.com sustainability is a top prioroty: ‘’Just thinking about sustainability is not good enough. We need to act now! Why? Because tomorrow might already be too late.”

Worldmeetings.com supports Hotels for Trees by actively promoting this initiative to its network and by adding hotelpartners of Hotels for Trees to their Sustainability filter. This  filter enables clients to easily find (more) sustainable hotels for their events.

Networking Partner

Oaky is a hyper-personalised and automated upsell engine that helps hotels drive additional profit from their existing customers by delivering a superior guest experience.

Browsing from best-selling upsell offers, hoteliers can add personalised guest-facing deals in a few clicks, and promote them through perfectly timed guest communication.

Within its network Oaky promotes adding the Hotels for Trees option to each hotel’s offering, which allows guests to make their “green choice” even before arriving at their hotel, which will also support hotels in their planning.

Networking partner

House of Hospitality and its network supports the activities of Hotels for Trees, linked to the fact that sustainability also plays a vital role in the education of new talent. House of Hospitality’s mission is to contribute to a sustainable growth of the number of visitors in the greater Amsterdam area, whereby it aims to turn this region into the most hospitable region of Europe.




From day one, both these gentlemen have been strong supporters of the success of Hotels for Trees .

With his company, New Busines Lab, Matthijs supports with the organization of creating and implementing socially, responsible and sustainable business models. In March 2020 Matthijs published a practical book for people that want to make an impact and contribute to a more sustainable and socially responsible world.

As a change agent, connector and entrepreneur within the Haarlemmermeer region, Gertjan played a key role in the creation of Hotels for Trees. It was a workshop by Matthijs in which Gertjan shared his Purpose Case and story, which gave founder Floris Licht a much needed final push that started the creation of Hotels for Trees.

Friend of Hotels for Trees and sparring partner from the start.

Together with his company, Van Diemen PR, Casper voluntarily took care of the creation of the website of Hotels for Trees. Next to this, he oversaw the development of the software that makes participating to this initiative very easy for all parties involved. Finally, he played a vital role as sparring partner of founder Floris Licht when it came to creating the story and proposition for this initiative.